Ecommerce PPC case study · Something Greek
Something Greek: 73% higher Google Ads ROAS.
Stronger paid-search efficiency during a period of 23% total website revenue growth. Account restructuring, product segmentation, and negative keyword refinement by ClickTrends.
September–December 2025 vs. September–December 2024
- Google Ads ROAS
- +73%
- Google Ads
- Conversion rate
- +18%
- Paid search
- Average order value
- +13%
- Paid search
- Total website revenue
- +23%
- All channels · GA4
Year-over-year changes. Website revenue includes all channels; the other metrics describe paid-search performance.
The challenge
Grow sales. Improve advertising profitability.
Something Greek sells Greek-life clothing and accessories. It partnered directly with ClickTrends to grow sales and improve advertising profitability, starting with an advertising budget of approximately US$15,000 per month.
Mike Billyack managed paid search directly, with a focus on improving the account structure and the way products were organized in Google Shopping.
The approach
A more focused account structure.
Before September 2025, ClickTrends made three core changes:
Account restructuring
Reorganized the Google Ads account to provide a more targeted structure for ongoing paid search management.
Product segmentation in Shopping
Introduced product-based segmentation in Google Shopping campaigns, changing how products were grouped and managed.
Negative keyword refinement
Refined negative keywords to limit irrelevant traffic and reduce wasted clicks.
The outcome
Higher ROAS alongside increased investment.
During September–December 2025, Google Ads ROAS was 73% higher than in the same months of 2024. Paid-search conversion rate increased by 18%, and paid-search average order value increased by 13%.
Advertising spend increased during the comparison period, while paid-search cost per click decreased. Total website revenue, measured across all channels in GA4, grew by 23%.
No major changes to promotions, pricing, or the website were reported between the two periods.
How to read these results
The comparison covers September–December 2025 versus September–December 2024. Figures were supplied by ClickTrends from its account reporting.
The 23% website revenue increase is measured in GA4 and includes all channels. The 73% ROAS increase comes from Google Ads; conversion rate and average order value changes apply to paid search only.
These results demonstrate stronger reported advertising efficiency alongside overall revenue growth. They do not isolate paid search’s contribution to total website growth or establish a change in net profit. Results vary by account, market, and business economics.
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