Built around discipline,
not agency theater
Clicktrends is a boutique paid search consultancy founded by Mike Billyack. Nearly two decades of hands-on experience across hundreds of accounts and $30M+ in managed ad spend — focused entirely on performance, not optics.
Mike Billyack
Founder, Clicktrends
The founder
Mike Billyack is the founder of Clicktrends, a paid search consultancy built around disciplined media buying, clean measurement, and ROI-focused growth. Over the past 18+ years, he has managed more than $30 million in ad spend across 200+ clients in dozens of industries.
His background blends business thinking, marketing strategy, and technical analysis — which shapes how Clicktrends approaches every account. Rather than treating paid media as a channel in isolation, the work starts by understanding how the business actually makes money: margins, lead quality, funnel friction, tracking integrity, and the signals that separate real performance from misleading performance.
Clicktrends works across lead generation and eCommerce campaigns, with added depth in landing page optimization, behavioural analytics, customized reporting, remarketing, competitive analysis, and broader performance strategy. The goal is not simply to drive more traffic — it's to turn ad spend into stronger business outcomes.
The consultancy is deliberately small. Fewer client relationships mean more time and attention on each account, senior involvement throughout (not just at onboarding), and a working relationship that feels closer to an in-house operator than a vendor.
Principles that shape every engagement
Start with the business model
Before any campaign is touched, understand what the business actually sells, what the margins are, and what a qualified customer looks like. Paid media that isn't grounded in those basics is expensive guesswork.
Measurement before optimization
Campaigns are only as good as the data they optimize toward. Tracking accuracy isn't a nice-to-have — it determines whether smart bidding is working for you or against you.
First-hand involvement throughout
Clicktrends keeps a small client roster intentionally. Every account gets senior attention, not a junior team following a template. The people you talk to are the people doing the work.
Honest reporting
Reports should surface problems, not just wins. If something isn't working, the goal is to say so clearly and act on it — not to present a flattering version of mixed results.
Platforms managed
Skills that improve paid search outcomes
What clients say
“After working through several PPC specialists with weak results, we brought in Clicktrends. Conversion rates more than tripled within a little over three months, while cost per conversion dropped significantly. Relentless, professional, and always looking for the next improvement.”
Carl Diamond
Google Analytics Consulting
“Clicktrends brings a results-oriented approach to PPC and consistently uncovers the small details that can make or break campaign performance. Strong execution, sharp analysis, and easy to recommend.”
Zsolt Katona
CEO at Trendmetrix Lightware
Ready to talk through your account?
Direct access to Mike — no sales team, no hand-off. Just a focused conversation about your paid search situation.
No sales pitch. No obligation. Just a direct conversation about your account.