Google Ads audit and strategic consulting
A structured account audit identifies exactly where budget is being wasted, where tracking is misleading the algorithm, and what structural changes would have the biggest impact on performance — without guesswork.
What an audit covers
A Clicktrends audit goes layer by layer through the account to identify both quick fixes and structural issues that compound over time. Everything is tied to business impact — not just best practices for their own sake.
Audit vs. ongoing management
Audit / consulting is right if:
- You have an in-house team that needs strategic input
- You want to understand your account before hiring for management
- You need to troubleshoot a specific performance decline
- You're evaluating a new channel or campaign type
- You want a second opinion before making a major bid or structure change
Ongoing management is right if:
- You don't have internal capacity to execute on audit findings
- Your account needs continuous optimization attention
- You want a long-term performance partner, not just a diagnosis
- Testing, reporting, and iteration need to happen on an ongoing basis
What you get
A clear, prioritized findings document that covers every major issue in the account, explains the impact of each problem, and provides specific recommendations — not generic advice. For in-house teams, that includes enough context to act on the findings independently. For businesses considering full management, it provides a clear picture of the work scope and what to expect.
Frequently asked questions
Related services
Get a clear picture of your Google Ads account
Book an audit and walk away with specific, prioritized recommendations — not a generic report.
No sales pitch. No obligation. Just a direct conversation about your account.