Real problems.
Specific interventions.
Clicktrends doesn't publish invented case study metrics. What we do show is the pattern of problems that appear repeatedly in accounts — and what a disciplined approach to fixing them produces.
The problems Clicktrends is built to solve
Poor ROAS despite significant spend
Accounts spending aggressively but generating thin returns — often driven by feed quality issues, campaign structure that doesn't match product margins, or smart bidding without sufficient clean conversion data.
Key interventions
- ›Product segmentation by margin and conversion rate
- ›Feed quality overhaul
- ›Bidding strategy recalibration
- ›PMax asset and signal improvement
Typical outcome
ROAS improvement — specific figures vary by account and category
Specific results vary by account, industry, and starting point
High form volume, low close rate
Accounts with plenty of leads on paper but poor pipeline quality — typically caused by broad match overuse, landing pages optimized for form volume rather than fit, or tracking that counts the wrong events.
Key interventions
- ›Match type tightening and negative keyword development
- ›Landing page message match improvement
- ›Conversion tracking audit and correction
- ›Offline conversion import from CRM
Typical outcome
Improved lead quality and CPL efficiency
Specific results vary by account, industry, and starting point
Agency-managed account with stagnant performance
Accounts that have been managed by an agency but show signs of minimal senior involvement: generic ad copy, broad match overuse, no structured testing, and reporting that doesn't tie to business outcomes.
Key interventions
- ›Full account audit and restructure
- ›Ad copy and landing page testing framework
- ›Tracking accuracy review
- ›Reporting rebuild focused on business KPIs
Typical outcome
Performance improvement and clearer measurement
Specific results vary by account, industry, and starting point
Optimization based on bad conversion data
Smart bidding making poor decisions because the conversion actions being tracked don't represent real business events. Common in accounts that have grown organically without a measurement audit.
Key interventions
- ›Full conversion tracking audit
- ›GA4 and Tag Manager cleanup
- ›Correct conversion action configuration
- ›Offline conversion import where applicable
Typical outcome
Algorithm realignment to real business outcomes
Specific results vary by account, industry, and starting point
Detailed case studies with specific metrics will be added here. Contact us for account-specific examples relevant to your industry.
What clients say about working with Clicktrends
“After working through several PPC specialists with weak results, we brought in Clicktrends. Conversion rates more than tripled within a little over three months, while cost per conversion dropped significantly. Relentless, professional, and always looking for the next improvement.”
Carl Diamond
Google Analytics Consulting
“Clicktrends brings a results-oriented approach to PPC and consistently uncovers the small details that can make or break campaign performance. Strong execution, sharp analysis, and easy to recommend.”
Zsolt Katona
CEO at Trendmetrix Lightware
“Clicktrends consistently delivered against PPC goals month after month. Deep paid search knowledge, strong execution, and the kind of hands-on commitment you want when campaigns need to perform.”
Shawn Desouza
Founder at TimeoutIQ Technologies Inc
“Clicktrends improved performance fast. Within weeks, cost per click dropped, conversion rates improved, and ROI moved from negative to over 150% in one month. Detail-oriented, highly responsive, and strong at translating strategy into results.”
Michael Seon
Strategic Partnerships @ Snaplii
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