Founder-Led Google Ads Management
Stronger ROAS, better lead quality, and cleaner measurement. Your account is managed directly by Mike Billyack, with 18+ years of paid search experience, 200+ clients served, and more than $30M in ad spend managed.
No sales team. No obligation. Reviewed personally by Mike.
Mike Billyack
Founder and Google Ads specialist
18+ Years
Paid Search Experience
200+
Clients Served
$30M+
Ad Spend Managed
Founder-Led
Direct Senior Involvement
Measured outcomes
$15.25M
Tracked Revenue
11.46x
Blended ROAS
$1.33M
Ad Spend Managed
Aggregate 2024 performance across managed accounts: $15,245,421 in tracked revenue from $1,329,956 in ad spend. Results vary by account, industry, market, and business economics.
Where performance breaks
The free review is designed to find the constraint that matters most, then show you where better decisions could change the economics.
Queries, audiences, or products attract clicks that were unlikely to become profitable customers.
Soft actions, duplicate events, or missing offline outcomes teach bidding systems the wrong lesson.
Spend flows toward easy platform conversions instead of the campaigns, markets, and offers that create value.
Message mismatch, unclear offers, and page friction waste qualified demand after the click.
The complete system
Traffic quality + measurement + bidding + landing-page alignment = a paid search system built to improve business results.
Focus spend on searches and products with a credible path to revenue.
Give optimization decisions a clean view of qualified leads, sales, and value.
Set targets around business economics, not a platform's easiest reported wins.
Match the ad promise to a clear, credible, low-friction landing experience.
Client experience
“After working through several PPC specialists with weak results, we brought in ClickTrends. Mike was relentless about ROI, lowering cost per conversion and improving conversion rates. He never ran out of ideas, never stopped refining the account, and helped turn a failing situation into one where conversion rates more than tripled in a little over three months.”
Carl Diamond
Google Analytics Consulting · LinkedIn recommendation
“Mike was a pleasure to work with from day one. His attention to detail, responsiveness, and ability to analyze large amounts of information stood out immediately. After taking over the account, he reduced cost per click dramatically, improved conversion rates through landing page optimization suggestions, and helped move ROI from a minus position to over 150% in one month. Performance continued improving month after month.”
Michael Seon
Strategic Partnerships at Snaplii · LinkedIn recommendation
A different management model
Connect paid search to qualified opportunities, not just form fills. The work can include search intent, landing-page alignment, call tracking, enhanced conversions, offline outcomes, and feedback from sales.
Explore PPC lead generationConnect Shopping, Search, and Performance Max to product economics. Structure, feed quality, margin, new-customer value, and landing-page experience all shape profitable growth.
Explore ecommerce PPCHow it starts
01
Mike looks at your website, offer, paid-search context, and the main issue you want to solve.
02
He finds the clearest gaps in traffic quality, measurement, account logic, or the conversion path.
03
You get a practical view of what to address first and can decide whether working together makes sense.
Founder-led, by design
Mike built ClickTrends to keep strategy and execution close together. He reviews the data, makes the optimization decisions, and communicates with you directly. That creates a shorter path between what is happening in your business and what changes in the account.
Frequently asked questions
Mike reviews the public-facing journey and the account context you share, then identifies the clearest opportunities around traffic quality, campaign structure, measurement, bidding, and landing-page performance. You get a direct response, not an automated scorecard.
Yes. ClickTrends is founder-led. Mike stays directly involved in strategy, analysis, optimization, communication, and reporting instead of handing your account to a junior manager.
Yes. ClickTrends works with both. Lead generation focuses on qualified opportunities and revenue, while ecommerce work connects spend to product economics, margin, new customers, and profitable sales.
Yes. Mike can own paid search or work alongside an internal marketing, sales, analytics, or development team. The role and decision process are made clear before work starts.
A review can give you an independent view of what is working, what is unclear, and what deserves attention. You can use that information with your current agency or discuss a transition if a different model makes sense.
Yes. Measurement is part of the work because bidding decisions are only as good as the conversion data behind them. Reviews can cover Google Ads tags, GA4, enhanced conversions, offline conversion imports, and lead-quality feedback.
There is no artificial minimum. Fit depends on the business economics, the value of better decisions, and whether the account has enough activity to learn from. The spend question helps Mike judge where a review can be useful.
Usually within one business day. Mike personally reviews each request before replying.
Free Google Ads review
Share the basics and the issue you care about most. Mike will review the request personally and reply with a clear next step.