Google Ads Budget Pacing Calculator
Check whether your account is ahead or behind monthly budget pace. Enter your monthly budget, daily budget setting, and actual spend to date to see where you stand and what daily budget you need for the rest of the month.
Google Ads Budget Pacing Calculator
Check whether your account is ahead or behind monthly budget pace and estimate the daily budget needed for the rest of the month.
How the calculator works
Expected spend to date is calculated as: monthly budget x days elapsed / days in month. This gives you the linear spend target assuming even distribution across the month.
Pacing variance is actual spend minus expected spend. A positive number means you are spending ahead of pace. A negative number means you are behind pace.
Recommended daily budget is the remaining budget divided by remaining days. This is the daily run rate needed to finish the month on your target.
Max daily spend (2x rule) is your average daily budget multiplied by 2. For most campaigns, Google Ads will not charge more than this on any single day.
Monthly spend cap (30.4x rule) is your average daily budget multiplied by 30.4. For most campaigns, Google Ads will not charge more than this in a calendar month. Source: Google Ads Help.
Related reading
- → Google Ads budget pacing rules 2026 — full guide to daily and monthly spend rules, Limited by Budget, and Search Lost IS Budget
- → Signs your Google Ads budget is being wasted — how to find where spend is not producing results
- → Conversion tracking audit checklist — verify the data driving your bid strategy before diagnosing pacing
- → Google Ads audit — if pacing is a symptom and you need to find the root cause